Everyday amenities: shops, cafes and food

Specific, named local businesses come up with real warmth and detail — this is one of the most concretely-described themes in the dataset, showing that convenience and familiar local spots matter as much as scenery. 

  • “Aldi is cheap so i can get stuff from there for cheaper than Morrisons but Morrisons also has stuff Aldi doesn't so i love being close to those 2 shops.” 

  • “There is a Greggs” 

  • “I have friends close to me. The woods are pretty. There's a cinema and a big tesco.” 

  • “Fish & chips” 

  • “Family and there is Costa” 

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A small-town identity and sense of belonging 

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Parks, clubs and outdoor recreation